Hosting a spectacular event is all well and good. However, if you don’t efficiently advertise and promote it then it will all be for nothing! People tend to underestimate the time and effort that goes into trying to promote an event. There are quite a number of factors to take into consideration. From determining your audience to using marketing methods that are within your budget, there’s a lot to think about before getting started.
But luckily for you, we’ve compiled our ultimate guide on how to promote an event successfully! So, how exactly does one go about promoting an event in a way that is both efficient and cost effective? Well, we’re about to find out!
One of the easiest and most proficient ways to promote an event is by uploading your services to an online platform. However, that’s easier said than done. Which is why, we at French Riviera Parties, have provided a solution!
Via our website, service operators such as yourself finally have a channel through which they can advertise their events without lifting a finger. Choose from any of our three fantastic bundles. Once you’ve done that, start setting up your account. Upload enticing photos and teaser trailers that will let clients know what they’ll expect from your events. Provide a summary on what exactly it is you offer and even link your social media and websites!
Collaborating with other accounts and influencers within your own niche are a great way to get more exposure for your event. Depending on the popularity of the page you want to collaborate with, certain pages may or may not request a fee for their promotional services.
You also have the option to invest in sponsors for your event. Of course, the more well-known the sponsor the better. But even a small name brand is better than nothing! What’s more, having a sponsor often costs next to nothing as they are equally as happen for the exposure to potential customers.
Hashtags can be your saving grace when it comes to promoting an event. And if you don’t have one, then get busy! When it comes to hash-tagging, the phrase ‘less is more’ cannot be applied. Once you have your tag ready to go, you best start applying it to as many posts and photos as you possibly can. Go crazy!
Another feature of social media that you should consider using to promote an event is Geofilters. For anyone who is unfamiliar with the concept, Geofilters or Geotags are location-based image filters. Depending on the platform and the type of filter you want to create, Geostickers can range anywhere from 5€ to 100€.
By creating one for your company, people in the vicinity who post photos on social media can tag your geofilter. Which in turn will of course not only get you more exposure. But it’s also free promotion!
Giveaways are a great way to get people to get engage more with your event and profile. Consider hosting regular competitions or free giveaways for people who share your event. Once again, this is a great and easy way to take advantage of free promotion!
Also on the topic of tickets, offering ticket deals is yet another great way to promote an event. You have a number of options from Early Bird Specials, VIP Specials, Group Offers and Student Discounts. All of which are a great incentive to entice people to engage with your event and potentially buy tickets.
When hosting events, take account of the of emails used by people when signing up. Afterall, if they were an interested customer once, chances are they’ll be interested in your events again. Keep them up to date on your schedules and be sure to let them know about any upcoming events you may be hosting.
Facebook Ads may not necessarily be free promotion, but they’re certainly a great way to market your event. As of 2020, Facebook users are estimated to be 1.69 billion! Which makes it possibly the most popular social media platform in the world! So, as you can imagine, Facebook is certainly one of the best channels to get the word out about your event.
SEO is a vital part of promoting any event or platform. For anyone unfamiliar with the tool, SEO is used to improve the visibility of your event on Google. The higher your SEO score, the higher up on the Google search results page you will appear.
SEO can be a handy tool in all regards. It can give you suggested keywords to include in your posts. Keywords which will help to make your event more accessible to readers
One of the most important tasks when trying to promote an event effectively is trying to come up with something that will grab the audience’s attention. The bolder the better! Make sure your logo is big and bright. Something distinguishable that people will automatically associate with you and your company.
Use eye-catching colours and if you have a slogan, make sure its something catchy and memorable. You want to leave as much of an impression of people as possible. Especially if you hope to expand and entice more clients to your events.
Above you will find all the main tips and tricks that will enable you to promote an event proficiently among possible clients. However, there are of course hundreds of different ways for you to potentially promote and event that we haven’t already discussed.
If you’re interested in exploring more options, feel free to get in contact with us via our email: firstname.lastname@example.org